{"product_id":"public-relations-writing-and-media-techniques","title":"Public Relations Writing and Media Techniques","description":"\u003cp\u003e\u003ci\u003ePublic Relations Writing and Media Techniques \u003c\/i\u003eis the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. \u003c\/p\u003e \u003cp\u003eThe text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998707769582,"sku":"9781292040738","price":131.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/1292040734.jpg?v=1733539555","url":"https:\/\/bookland.com.au\/products\/public-relations-writing-and-media-techniques","provider":"Book Land AU","version":"1.0","type":"link"}