{"product_id":"public-relations-cooperation-and-justice","title":"Public Relations, Cooperation, and Justice","description":"\u003cp\u003eModern approaches to public relations cluster into three camps along a continuum: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003econflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003eredressed egoism, e.g. subsidies to redress PR’s egoistic nature; and \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cli\u003eforms of self-interested cooperation, e.g. fully functioning society theory. \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\u003cp\u003ePublic Relations, Cooperation, and Justice\u003c\/p\u003e\u003c\/em\u003e draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.\u003c\/p\u003e\u003cp\u003eThis is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45590232826094,"sku":"9780367874186","price":67.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367874186_04a89bee-0889-4d22-a70a-ad6b3bea7e61.jpg?v=1721231965","url":"https:\/\/bookland.com.au\/products\/public-relations-cooperation-and-justice","provider":"Book Land AU","version":"1.0","type":"link"}