{"product_id":"project-marketing-paperback-softback","title":"Project Marketing - Paperback \/ softback","description":"\u003cp\u003eThis book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.\u003c\/p\u003e\u003cp\u003eThe volume:\u003c\/p\u003e\u003cp\u003e• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.\u003c\/p\u003e\u003cp\u003e• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.\u003c\/p\u003e\u003cp\u003e• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting\/subcontracting firms to realize better pricing and project profitability.\u003c\/p\u003e\u003cp\u003eAn essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600471089390,"sku":"9780367350918","price":60.79,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/project-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}