{"product_id":"product-marketing-for-technology-companies-hardback","title":"Product Marketing for Technology Companies - Hardback","description":"The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as\u003cbr\u003e* selecting target market* creating a positioning statemen* writing a financial paragrap* motivating other\u003cbr\u003ethereby demonstrating how to act as a bridge between sales, development and finance\u003cbr\u003eSuccessfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44574457692398,"sku":"9781138181496","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138181496.jpg?v=1704383671","url":"https:\/\/bookland.com.au\/products\/product-marketing-for-technology-companies-hardback","provider":"Book Land AU","version":"1.0","type":"link"}