{"product_id":"principles-of-marketing","title":"Principles of Marketing","description":"\u003ch3\u003eBest-selling and market-leading text\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/pearson.tfaforms.net\/3651\" title=\"Request a digital sample copy\" target=\"_blank\"\u003eRequest a digital sample - for educators\u003c\/a\u003e\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003ePrinciples of Marketing\u003c\/em\u003e\u003c\/strong\u003e introduces marketing through the lens of creating value for customers. \u003c\/p\u003e \u003cp\u003eWith engaging real-world examples and information, \u003cstrong\u003e\u003cem\u003ePrinciples of Marketing\u003c\/em\u003e\u003c\/strong\u003e shows students how customer value - creating it and capturing it - drives every effective marketing strategy. \u003c\/p\u003e \u003cp\u003eThe 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand, community and sales, as well as wider coverage of cases and examples from an Australian perspective. \u003c\/p\u003e \u003ch3\u003eSamples\u003c\/h3\u003e \u003cp\u003e\u003ca href=\"https:\/\/pearson.com\/en-au\/media\/2625037\/9781488626203-toc.pdf\" target=\"_blank\"\u003eDownload the detailed table of contents \u0026gt;\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/pearson.com\/en-au\/media\/2625041\/9781488626203.pdf\" target=\"_blank\"\u003ePreviewÔø?sample pages from \u003cem\u003ePrinciples of Marketing, 8th Edition\u003c\/em\u003e \u0026gt;\u003c\/a\u003e\u003c\/p\u003e \u003ch3\u003eStudent Resources:\u003c\/h3\u003e \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/content\/dam\/one-dot-com\/one-dot-com\/anz\/irc-unrestricted-files\/9781488626203-tb-e.zip\" target=\"_blank\"\u003eTestbank - LMS cartridge instructions\u003c\/a\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998655996142,"sku":"9781488626203","price":159.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/1488626200.jpg?v=1733538334","url":"https:\/\/bookland.com.au\/products\/principles-of-marketing","provider":"Book Land AU","version":"1.0","type":"link"}