{"product_id":"principles-of-marketing-marketing","title":"Principles of Marketing + Marketing","description":"\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/pearson.tfaforms.net\/3651\"\u003eRequest a digital sample - for educators \u0026gt;\u003c\/a\u003e\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eThis pack contains 1 copy of \u003cstrong\u003e\u003cem\u003ePrinciples of Marketing, 8th Edition\u003c\/em\u003e\u003c\/strong\u003e and 1 copy of \u003cstrong\u003e\u003cem\u003eMarketing: A Snapshot.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003ePrinciples of Marketing\u003c\/em\u003e\u003c\/strong\u003e introduces marketing through the lens of creating value for customers. \u003c\/p\u003e \u003cp\u003eWith engaging real-world examples and information, \u003cstrong\u003e\u003cem\u003ePrinciples of Marketing\u003c\/em\u003e\u003c\/strong\u003e shows students how customer value - creating it and capturing it - drives every effective marketing strategy. \u003c\/p\u003e \u003cp\u003eThe 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand, community and sales, as well as wider coverage of cases and examples from an Australian perspective. \u003c\/p\u003e  \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/2625037\/9781488626203-toc.pdf\"\u003eDownload the detailed table of contents \u0026gt;\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003e\u003ca href=\"https:\/\/www.pearson.com\/en-au\/media\/2625041\/9781488626203.pdf\"\u003ePreview sample pages from \u003cem\u003ePrinciples of Marketing, 8th Edition\u003c\/em\u003e \u0026gt;\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarketing: A Snapshot\u003c\/em\u003e is a step-by-step guide to creating a marketing plan.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThis concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept. \u003c\/p\u003e \u003cp\u003eStudents will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets. \u003c\/p\u003e \u003cp\u003eA full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286860026094,"sku":"9780655798613","price":176.31,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/principles-of-marketing-marketing","provider":"Book Land AU","version":"1.0","type":"link"}