{"product_id":"principles-of-marketing-global-edition-ebook","title":"Principles of Marketing, Global Edition eBook","description":"\u003cstrong\u003e\u003cem\u003eFor principles of marketing courses that require a comprehensive text.\u003c\/em\u003e\u003c\/strong\u003e \u003cbr\u003e\n \u003cbr\u003e\n Learn how to create value through customer connections and engagement \u003cbr\u003e\n \u003cbr\u003e\n In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.\u003cstrong\u003e\u003cem\u003e Principles of Marketing\u003c\/em\u003e\u003c\/strong\u003e helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities. \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287876227310,"sku":"9781292341224","price":56.75,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/principles-of-marketing-global-edition-ebook","provider":"Book Land AU","version":"1.0","type":"link"}