{"product_id":"principles-of-marketing-ebook","title":"Principles of Marketing eBook","description":"\u003cp\u003eThis best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. \u003c\/p\u003e \u003cp\u003eWith engaging real-world examples and information, \u003ci\u003e\u003cb\u003ePrinciples of Marketing\u003c\/b\u003e\u003c\/i\u003e shows students how customer value – creating it and capturing it – drives every effective marketing strategy. \u003c\/p\u003e \u003cp\u003eThe 8th edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eWith eBooks you can: \u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003cli\u003eeBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eThe eBooks products do not have an expiry date. You will continue to access your digital eBook products whilst you have your Bookshelf installed. \u003c\/p\u003e  \u003cp\u003e\u003ca href=\"http:\/\/pearson.com.au\/media\/2625037\/9781488626203-toc.pdf\"\u003eDownload the detailed table of contents\u003c\/a\u003e\u003c\/p\u003e \u003cp\u003ePreview \u003ca href=\"http:\/\/pearson.com.au\/media\/2625041\/9781488626203.pdf\"\u003esample pages from \u003cem\u003ePrinciples of Marketing, 8th Edition\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286861369582,"sku":"9781488626227","price":69.8,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/principles-of-marketing-ebook","provider":"Book Land AU","version":"1.0","type":"link"}