{"product_id":"practical-guide-to-indie-game-marketing","title":"Practical Guide to Indie Game Marketing","description":"\u003cp\u003eLearn how to market for your indie game, even with a small budget and limited resources.\u003c\/p\u003e\u003cp\u003eFor those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. \u003ci\u003eA Practical Guide to Indie Game Marketing\u003c\/i\u003e provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, \u003ci\u003eA Practical Guide to Indie Game Marketing\u003c\/i\u003e includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThrough case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more\u003c\/li\u003e \u003cli\u003eSample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets\u003c\/li\u003e \u003cli\u003eBook also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45541604032750,"sku":"9781138801547","price":75.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138801547.jpg?v=1720112672","url":"https:\/\/bookland.com.au\/products\/practical-guide-to-indie-game-marketing","provider":"Book Land AU","version":"1.0","type":"link"}