{"product_id":"political-marketing-in-the-united-states-paperback-softback","title":"Political Marketing in the United States - Paperback \/ softback","description":"Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:\u003cul\u003e   New and emerging trends in political marketing practice  Analysis of a broad range of political marketing aspects  Empirical examples as well as useful theoretical frameworks  Discussion of state\/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44575379980526,"sku":"9780415632867","price":80.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415632867.jpg?v=1704398189","url":"https:\/\/bookland.com.au\/products\/political-marketing-in-the-united-states-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}