{"product_id":"plain-language-and-ethical-action-hardback","title":"Plain Language and Ethical Action - Hardback","description":"\u003cp\u003e\u003cem\u003ePlain Language and Ethical Action\u003c\/em\u003e examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (\u003cb\u003eB\u003c\/b\u003eureaucratic, \u003cb\u003eU\u003c\/b\u003enfamiliar, \u003cb\u003eR\u003c\/b\u003eights-\u003cb\u003eO\u003c\/b\u003eriented, and \u003cb\u003eC\u003c\/b\u003eritical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. \u003c\/p\u003e\u003cp\u003eThis work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45564957327598,"sku":"9780415741057","price":227.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415741057.jpg?v=1720673871","url":"https:\/\/bookland.com.au\/products\/plain-language-and-ethical-action-hardback","provider":"Book Land AU","version":"1.0","type":"link"}