{"product_id":"place-marketing-and-temporality","title":"Place Marketing and Temporality","description":"\u003cp\u003eMuch city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and\/or inward investment, and focused on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticised for emphasising generic attributes, such as accessibility, infrastructure and a skilled workforce - which can serve to homogenise places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past - both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past - and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45588461158638,"sku":"9781032689784","price":84.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/place-marketing-and-temporality","provider":"Book Land AU","version":"1.0","type":"link"}