{"product_id":"photographers-mba-the","title":"Photographer's MBA, The","description":"If you have finally taken the leap with your photography and gone into business–or if you are considering it– \u003ci\u003eThe Photographer’s MBA\u003c\/i\u003e will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: \u003cbr\u003e\n \u003cul\u003e \u003cli\u003eConsider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC \u003c\/li\u003e\n \u003cli\u003eLearn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals \u003c\/li\u003e\n \u003cli\u003eUnderstand branding’s elements and how to define your own brand so that you stand out from the crowd \u003c\/li\u003e\n \u003cli\u003eAssess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability \u003c\/li\u003e\n \u003cli\u003eTackle costs, pricing, and contracts (including copyright and model releases)\u003cbr\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, \u003ci\u003eThe Photographer’s MBA\u003c\/i\u003e gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286647787758,"sku":"9780133132700","price":33.57,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/photographers-mba-the","provider":"Book Land AU","version":"1.0","type":"link"}