{"product_id":"photographers-mba-senior-high-school-portraiture-the","title":"Photographer's MBA, Senior High School Portraiture, The","description":"\u003cp\u003eFor those photographers looking to start a business—or expand their current business—to include the lucrative high school senior portrait market, \u003ci\u003eThe Photographer’s MBA: Senior High School Portraiture\u003c\/i\u003e is a complete resource that dives deep into every aspect of the genre. Unlike other books that only cover one part of the business, photographer Sal Cincotta, who leads a highly successful portrait and wedding photography business, covers them all, including everything from shooting, posing, lighting, and post-production, to all the details on the business side: from creating business and marketing plans to pricing, costs, branding, and sales.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eLearn how to effectively define your style through your approach to lighting, equipment, posing, and post-production\u003c\/li\u003e\n \u003cli\u003eUnderstand every aspect of the senior portrait “ambassador program”—what this referral program is, and how this essential component of the senior portrait business will help you succeed\u003c\/li\u003e\n \u003cli\u003eCreate business and marketing plans that will provide focus for your business and allow you to reach both your short-term and long-term goals\u003c\/li\u003e\n \u003cli\u003eAssess your website, branding, and social media strategies, and learn how to improve your findability online\u003c\/li\u003e\n \u003cli\u003eTackle the pricing and sales process, and ensure that you are creating the best experience possible for your clients\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eThe book also offers a Next Steps section at the end of key chapters, which contains exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, T\u003ci\u003ehe Photographer’s MBA: Senior High School Portraiture \u003c\/i\u003egets you well on your way to creating and sustaining a high school portraiture business that will grow and succeed for years to come.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286665318638,"sku":"9780133463088","price":42.3,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/photographers-mba-senior-high-school-portraiture-the","provider":"Book Land AU","version":"1.0","type":"link"}