{"product_id":"passions-fortune","title":"Passion's Fortune","description":"\u003cp\u003eThis is the first history of Mills \u0026amp; Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills \u0026amp; Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills \u0026amp; Boon\n\u003cbr\u003eformula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product'\n\u003cbr\u003ereflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills \u0026amp; Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":46059289411822,"sku":"9780198204558","price":226.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780198204558.jpg?v=1736495441","url":"https:\/\/bookland.com.au\/products\/passions-fortune","provider":"Book Land AU","version":"1.0","type":"link"}