{"product_id":"outsmarting-google","title":"Outsmarting Google","description":"\u003cp\u003e\u003ci\u003e “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.”     —\u003c\/i\u003ePeter Shankman\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eOutsmarting Google\u003c\/p\u003e \u003cp\u003eBreakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIf you aren’t at or near the top of Google searches, you won’t be found. \u003ci\u003eYour company\u003c\/i\u003e\u003ci\u003emight as well not exist\u003c\/i\u003e. But many common Google “search optimization” techniques don’t work—or even make things worse. In \u003ci\u003eOutsmarting Google\u003c\/i\u003e, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eNew high-profit SEO solutions for every marketer, entrepreneur, and site owner!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e•           Uncover SEO myths and outdated techniques that no longer work\u003c\/p\u003e \u003cp\u003e•           Leverage Google’s deep knowledge of how and why people search\u003c\/p\u003e \u003cp\u003e•           Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time\u003c\/p\u003e \u003cp\u003e•           Understand what’s \u003ci\u003ereally\u003c\/i\u003e involved in choosing the best keywords\u003c\/p\u003e \u003cp\u003e•           Acquire links that help, and avoid links from “bad neighborhoods”\u003c\/p\u003e \u003cp\u003e•           “Age” your sites to build trust and escape the dreaded Google “sandbox”\u003c\/p\u003e \u003cp\u003e•           Use Google AdWords to cost-effectively complement SEO and cover your “long tail”\u003c\/p\u003e \u003cp\u003e•           Convert SEO results into paying customers\u003c\/p\u003e \u003cp\u003e•           Optimize for Facebook, Twitter, and YouTube\u003c\/p\u003e \u003cp\u003e•           Improve performance on Bing and Yahoo! without compromising your Google ranking\u003c\/p\u003e \u003cp\u003e•           Prepare for brand-new trends in personalized and real-time search \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287738568942,"sku":"9780132678681","price":20.91,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/outsmarting-google","provider":"Book Land AU","version":"1.0","type":"link"}