{"product_id":"opting-for-oil","title":"Opting for Oil","description":"\u003cp\u003eThis book investigates the causes, course and consequences of the shift in West German chemical technology from a coal to a petroleum basis between 1945 and 1961. It examines the historical underpinnings of the technological culture of the German chemical industry; changing political and economic constraints on technological decision-making in the post-war period; and the actual decision-making process within five individual firms. By addressing a wide variety of broader issues - including the origins and impact of the division of Germany; the effects of the Wirtschaftswunder, or economic miracle; European integration; and the changing role of the West German Federal Republic in the international political order - this book explains how West German industry regained and then retained a competitive position in world markets.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46646427549934,"sku":"9780521025768","price":66.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780521025768.jpg?v=1750154456","url":"https:\/\/bookland.com.au\/products\/opting-for-oil","provider":"Book Land AU","version":"1.0","type":"link"}