{"product_id":"online-consumer-psychology","title":"Online Consumer Psychology","description":"\u003cp\u003e\u003cem\u003eOnline Consumer Psychology\u003c\/em\u003e addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.\u003c\/p\u003e\u003cp\u003eThe theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.\u003c\/p\u003e\u003cp\u003eBroken into six sections, this book:\u003c\/p\u003e\u003cul\u003e \u003cli\u003efocuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;\u003c\/li\u003e \u003cli\u003eexamines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;\u003c\/li\u003e \u003cli\u003eprovides readers with reasons why consumers customize products and the benefits of customization;\u003c\/li\u003e \u003cli\u003ediscusses the psychological effects of site design;\u003c\/li\u003e \u003cli\u003easks the question of whether the Internet empowers consumers to make better decisions; and\u003c\/li\u003e \u003cli\u003ediscusses research tools that can be used online.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45542635012334,"sku":"9780805851557","price":163.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780805851557.jpg?v=1720131006","url":"https:\/\/bookland.com.au\/products\/online-consumer-psychology","provider":"Book Land AU","version":"1.0","type":"link"}