{"product_id":"nicely-said","title":"Nicely Said","description":"\u003cp\u003e\u003cem\u003eNicely Said: Writing for the Web with Style and Purpose\u003c\/em\u003e is a practical guide to writing for digital products and websites.  This book will help students develop clear digital communications and improve them over time.\u003cbr\u003e\n \u003cbr\u003e\n This book answers questions like:\u003cbr\u003e\n \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow do we get people to care about our products? \u003c\/li\u003e\n \u003cli\u003eWhat’s the business value of empathetic communications? \u003c\/li\u003e\n \u003cli\u003eWhy do we need to worry about voice, tone, and wording? \u003c\/li\u003e\n \u003cli\u003eHow can we create better web content as our audiences grow? \u003c\/li\u003e\n \u003c\/ul\u003e \u003cbr\u003e\n The book walks students through making a framework for great communications—with stories, recipes, and brief examples to learn from. When they finish this book, they’ll see their  content in a more meaningful light. They’ll understand how to manage a communication process, find their company’s brand voice, and adjust their tone for different situations. They’ll know how to build trust with customers and show empathy in their writing.  \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286616461550,"sku":"9780133818437","price":37.5,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/nicely-said","provider":"Book Land AU","version":"1.0","type":"link"}