{"product_id":"new-product-development-paperback-softback","title":"New Product Development - Paperback \/ softback","description":"\u003cp\u003eKeep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:\u003c\/p\u003e\u003cul\u003e \u003cli\u003e inaccurate budgeting \u003c\/li\u003e \u003cli\u003e costs exceeding budgets \u003c\/li\u003e \u003cli\u003e faulty market and technical research findings \u003c\/li\u003e \u003cli\u003e flaws in design \u003c\/li\u003e \u003cli\u003e inadequately durable materials \u003c\/li\u003e \u003cli\u003e unforeseen consumer rejection caused by the lack of proper consumer trials \u003c\/li\u003e \u003cli\u003e leakage of plans to competition \u003c\/li\u003e \u003cli\u003e failure by outside suppliers \u003c\/li\u003e \u003cli\u003e missed opportunities for cooperation with outside specialists \u003c\/li\u003e \u003cli\u003e poorly coordinated development staff \u003c\/li\u003e \u003cli\u003e ineffective leadership \u003c\/li\u003e \u003cli\u003e and much more!\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eBeginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45584749592814,"sku":"9780789015679","price":104.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780789015679.jpg?v=1721113419","url":"https:\/\/bookland.com.au\/products\/new-product-development-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}