{"product_id":"neighborhood-branding-identity-and-tourism","title":"Neighborhood Branding, Identity and Tourism","description":"\u003cp\u003eThis book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.\u003c\/p\u003e\u003cp\u003eOrlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word \"Orlando\" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.\u003c\/p\u003e\u003cp\u003eThis book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45588587282670,"sku":"9781138573567","price":84.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138573567_50002f86-9a64-40cf-b9ed-767f7aca8a2d.jpg?v=1721210097","url":"https:\/\/bookland.com.au\/products\/neighborhood-branding-identity-and-tourism","provider":"Book Land AU","version":"1.0","type":"link"}