{"product_id":"mylab-marketing-without-pearson-etext-for-marketing-an-introduction-global-edition","title":"MyLab Marketing without Pearson eText for Marketing: An Introduction, Global Edition","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e15th Edition\u003c\/strong\u003e features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287837528302,"sku":"9781292433110","price":48.85,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/mylab-marketing-without-pearson-etext-for-marketing-an-introduction-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}