{"product_id":"music-endangerment","title":"Music Endangerment","description":"\u003cp\u003eIn response to increased focus on the protection of intangible cultural heritage across the world, Music Endangerment offers\n\u003cbr\u003e a new practical approach to assessing, advocating, and assisting the \n\u003cbr\u003esustainability of musical genres. Drawing upon relevant \n\u003cbr\u003eethnomusicological research on globalization and musical diversity, \n\u003cbr\u003emusical change, music revivals, and ecological models for \n\u003cbr\u003esustainability, author Catherine Grant systematically critiques \n\u003cbr\u003estrategies that are currently employed to support endangered musics. She\n\u003cbr\u003e then constructs a comparative framework between language and\n\u003cbr\u003emusic, adapting and applying the measures of language endangerment as \n\u003cbr\u003edeveloped by UNESCO, in order to identify ways in which language \n\u003cbr\u003emaintenance might (and might not) illuminate new pathways to keeping \n\u003cbr\u003ethese musics strong. Grant's work presents the first in-depth, \n\u003cbr\u003estandardized, replicable tool for gauging the level of vitality of music\n\u003cbr\u003e genres, providing an invaluable resource for the creation and \n\u003cbr\u003emaintenance of international cultural policy. It will enable those \n\u003cbr\u003eworking in the field to effectively demonstrate the degree to which \n\u003cbr\u003eoutside intervention could be of tangible benefit to communities whose \n\u003cbr\u003emusical practices are under threat. Significant for both its insight and\n\u003cbr\u003e its utility, Music Endangerment is an important contribution to the growing field of applied ethnomusicology, and will\n\u003cbr\u003ehelp secure the continued diversity of our global musical traditions.Readership: Scholars\n\u003cbr\u003e and students of ethnomusicology, intangible cultural heritage, or \n\u003cbr\u003ecultural sustainability, as well as those interested in language \n\u003cbr\u003emaintenance or sociolinguistics\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":44156768944366,"sku":"9780199352173","price":360.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780199352173.jpg?v=1706234485","url":"https:\/\/bookland.com.au\/products\/music-endangerment","provider":"Book Land AU","version":"1.0","type":"link"}