{"product_id":"multiculturalism-advertising-indian-european-enterprises-under-globalization","title":"Multiculturalism \u0026 Advertising Indian \u0026 European Enterprises under Globalization","description":"\u003cp\u003eFew expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.  This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse\n\u003cbr\u003ecommercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less\n\u003cbr\u003eelite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":46058312630510,"sku":"9780199453566","price":43.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780199453566.jpg?v=1736473511","url":"https:\/\/bookland.com.au\/products\/multiculturalism-advertising-indian-european-enterprises-under-globalization","provider":"Book Land AU","version":"1.0","type":"link"}