{"product_id":"modern-business-analytics-ise","title":"Modern Business Analytics ISE","description":"\u003cspan\u003eWritten by Matt Taddy, successful author of the McGraw Hill Professional title, Business Data Science graduate of University of Chicago and Amazon Chief Economist. This new higher-ed text takes a practical, modern approach to data science and business analytics for the graduate-level business analytics student or professional. It takes a learn-by-doing approach, with real data analysis examples that explain the \"why\", rather than the \"what\" in the decision-making discussions. It uses R as the primary technology throughout the text and includes an end-of-chapter reference to the basic R recipes in each chapter.  The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions. \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel \u0026amp; Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.\u003c\/span\u003e\u003cbr\u003e","brand":"McGrawHill","offers":[{"title":"Default Title","offer_id":46693344674030,"sku":"9781266108334","price":139.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781266108334_5d910b25-01a9-45c5-8d68-f0ae815497aa.jpg?v=1779336371","url":"https:\/\/bookland.com.au\/products\/modern-business-analytics-ise","provider":"Book Land AU","version":"1.0","type":"link"}