{"product_id":"modeling-techniques-in-predictive-analytics","title":"Modeling Techniques in Predictive Analytics","description":"\u003cp\u003e\u003cb\u003eTo succeed with predictive analytics, you must understand it on three levels:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eStrategy and management\u003c\/p\u003e \u003cp\u003eMethods and models\u003c\/p\u003e \u003cp\u003eTechnology and code\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis up-to-the-minute reference thoroughly covers all three categories.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eNow fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you’re new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you’re already a modeler, programmer, or manager, it will teach you crucial skills you don’t yet have. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eUnlike competitive books, this guide illuminates the discipline through realistic vignettes and intuitive data visualizations–\u003ci\u003enot \u003c\/i\u003ecomplex math. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eEvery chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work–and maximize their value. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eReflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAll data sets, extensive R code, and additional examples available for download at \u003ci\u003ehttp:\/\/www.ftpress.com\/miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIf you want to make the most of predictive analytics, data science, and big data, this is the book for you. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eMiller addresses multiple business cases and challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYou’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic R programs that deliver actionable insights. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYou’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Throughout, Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis edition adds five new case studies, updates all code for the newest versions of R, adds more commenting to clarify how the code works, and offers a more detailed and up-to-date primer on data science methods.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eGain powerful, actionable, profitable insights about:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Advertising and promotion \u003c\/li\u003e\n \u003cli\u003e \n Consumer preference and choice \u003c\/li\u003e\n \u003cli\u003e \n Market baskets and related purchases \u003c\/li\u003e\n \u003cli\u003e \n Economic forecasting \u003c\/li\u003e\n \u003cli\u003e \n Operations management \u003c\/li\u003e\n \u003cli\u003e \n Unstructured text and language \u003c\/li\u003e\n \u003cli\u003e \n Customer sentiment \u003c\/li\u003e\n \u003cli\u003e \n Brand and price \u003c\/li\u003e\n \u003cli\u003e \n Sports team performance \u003c\/li\u003e\n \u003cli\u003e \n And much more \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286669676782,"sku":"9780133886191","price":75.48,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/modeling-techniques-in-predictive-analytics","provider":"Book Land AU","version":"1.0","type":"link"}