{"product_id":"mktg","title":"MKTG","description":"\u003cp\u003eLamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003c\/p\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":45332341129454,"sku":"9780357929216","price":99.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/productresizehandler_9585051d-67dd-4bbc-9dfa-b2c3d880cdfe.jpg?v=1716642233","url":"https:\/\/bookland.com.au\/products\/mktg","provider":"Book Land AU","version":"1.0","type":"link"}