{"product_id":"mining-the-talk","title":"Mining the Talk","description":"\u003cp\u003e\u003cb\u003eLeverage Unstructured Data to Become More Competitive, Responsive, and Innovative\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMining the Talk\u003c\/i\u003e, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data–from word processing documents to websites, emails to instant messages. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe authors review the business drivers that have made unstructured data so important–and explain why conventional methods for working with it are inadequate. Then, writing for business professionals–not just data mining specialists–they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eNext, you’ll put IBM’s techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they’re not talking to you; discovering the “collective consciousness” of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, \u003ci\u003eMining the Talk \u003c\/i\u003eoffers you breakthrough opportunities to become more responsive, agile, and competitive.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify your key information sources and what can be learned about them \u003c\/li\u003e\n \u003cli\u003eDiscover the underlying structure inherent in your unstructured information \u003c\/li\u003e\n \u003cli\u003eCreate flexible models that capture both domain knowledge and business objectives \u003c\/li\u003e\n \u003cli\u003eCreate visual taxonomies: “pictures” of your data and its key interrelationships \u003c\/li\u003e\n \u003cli\u003eCombine structured and unstructured information to reveal hidden trends, patterns, and relationships \u003c\/li\u003e\n \u003cli\u003eGain insights from “informal talk” by customers and employees \u003c\/li\u003e\n \u003cli\u003eSystematically leverage knowledge from technical literature, patents, and the Web \u003c\/li\u003e\n \u003cli\u003eEstablish a sustainable process for creating continuing business value from unstructured data\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xx\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eChapter 1: Introduction 1\u003c\/p\u003e \u003cp\u003eChapter 2: Mining Customer Interactions 21\u003c\/p\u003e \u003cp\u003eChapter 3: Mining the Voice of the Customer 71\u003c\/p\u003e \u003cp\u003eChapter 4: Mining the Voice of the Employee 93\u003c\/p\u003e \u003cp\u003eChapter 5: Mining to Improve Innovation 111\u003c\/p\u003e \u003cp\u003eChapter 6: Mining to See the Future 133\u003c\/p\u003e \u003cp\u003eChapter 7: Future Applications 163 \u003c\/p\u003e \u003cp\u003eAppendix: The IBM Unstructured Information Modeler Users Manual 171\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286748877038,"sku":"9780132704359","price":50.16,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/mining-the-talk","provider":"Book Land AU","version":"1.0","type":"link"}