{"product_id":"media-relations-in-property-paperback-softback","title":"Media Relations in Property - Paperback \/ softback","description":"\u003cp\u003eMedia relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe strategic aims and benefits of good media relations\u003c\/li\u003e \u003cli\u003epromoting good media relations practice throughout your organization\u003c\/li\u003e \u003cli\u003ean overview of property opportunities across the UK media\u003c\/li\u003e \u003cli\u003eunderstanding journalists and what they want\u003c\/li\u003e \u003cli\u003edo's and don'ts of working with the media\u003c\/li\u003e \u003cli\u003edeveloping a media relations plan\u003c\/li\u003e \u003cli\u003ethe costs of media relations programmes.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWritten by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45584865624302,"sku":"9780728204911","price":54.39,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/media-relations-in-property-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}