{"product_id":"media-relations-in-property-hardback","title":"Media Relations in Property - Hardback","description":"\u003cp\u003eMedia relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book � peppered with real case studies and observations from numerous people within the property industry � aims to demystify �the black art of PR�. Some of the topics covered include:\u003c\/p\u003e \u003cp\u003ethe strategic aims and benefits of good media relations \u003cbr\u003epromoting good media relations practice throughout your organization \u003cbr\u003ean overview of property opportunities across the UK media \u003cbr\u003eunderstanding journalists and what they want \u003cbr\u003edo's and don'ts of working with the media \u003cbr\u003edeveloping a media relations plan \u003cbr\u003ethe costs of media relations programmes. \u003cbr\u003eWritten by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45600070893806,"sku":"9781138461338","price":54.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138461338.jpg?v=1721462519","url":"https:\/\/bookland.com.au\/products\/media-relations-in-property-hardback","provider":"Book Land AU","version":"1.0","type":"link"}