{"product_id":"measuring-the-digital-world","title":"Measuring the Digital World","description":"\u003cb\u003e \u003c\/b\u003e\u003cp\u003eThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eThe definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences!\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Helps you capture the knowledge you need to deliver deep personalization at scale  \u003c\/li\u003e\n \u003cli\u003eReflects today’s latest insights into digital behavior and consumer psychology \u003c\/li\u003e\n \u003cli\u003eFor every digital marketer, analyst, and executive who wants to improve performance\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eTo win at digital, you must capture \u003ci\u003ethe right data\u003c\/i\u003e, quickly transform it into \u003ci\u003ethe right knowledge\u003c\/i\u003e,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAngel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286598897902,"sku":"9780134195131","price":50.16,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/measuring-the-digital-world","provider":"Book Land AU","version":"1.0","type":"link"}