{"product_id":"maximizing-lead-generation","title":"Maximizing Lead Generation","description":"Lead generation is “Job One”: B2B marketers’ single most important objective. \u003cstrong\u003e\u003cem\u003eMaximizing Lead Generation\u003c\/em\u003e\u003c\/strong\u003e brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. \u003cbr\u003e\n \u003cbr\u003e\n World-renowned expert Ruth P. Stevens helps you bring science and systematisation to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximise the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. \u003cbr\u003e\n \u003cbr\u003e\n Organised for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits. \u003cbr\u003e\n \u003cbr\u003e\n You’ll Learn How To: \u003cul\u003e \u003cli\u003eDevelop and refine rules that consistently lead to higher-quality leads \u003c\/li\u003e\n \u003cli\u003eGain deeper insights into your customers and their buying processes \u003c\/li\u003e\n \u003cli\u003eBuild sophisticated, accurate marketing databases \u003c\/li\u003e\n \u003cli\u003eIdentify the media most likely to work for you \u003c\/li\u003e\n \u003cli\u003eExecute highly effective campaigns \u003c\/li\u003e\n \u003cli\u003eDrive huge ROI improvements \u003c\/li\u003e\n \u003cli\u003eUse BANT and other qualification criteria \u003c\/li\u003e\n \u003cli\u003eApply new “nurturing” techniques to convert “duds” into “diamonds” \u003c\/li\u003e\n \u003cli\u003eTrack results and quantify the business value of campaigns \u003c\/li\u003e\n \u003cli\u003eUtilise best practices content marketing and marketing automation \u003c\/li\u003e\n \u003cli\u003eIntegrate continuous improvement into lead generation \u003c\/li\u003e\n \u003cli\u003eDiscover 10 trends that will transform the way you prospect \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286795800814,"sku":"9780132748629","price":30.08,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/maximizing-lead-generation","provider":"Book Land AU","version":"1.0","type":"link"}