{"product_id":"mass-media-research-9781133307334","title":"Mass Media Research","description":"\u003cb\u003eAuthor(s): Roger D. Wimmer, Joseph R. Dominick\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.   Available with InfoTrac© Student Collections http:\/\/gocengage.com\/infotrac.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781133307334","brand":"Cengage Learning","offers":[{"title":"Paperback \/ softback","offer_id":43188893483246,"sku":"9781133307334","price":211.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/productresizehandler_368510ff-9baa-453e-be4e-7c1d2bb84602.jpg?v=1656926979","url":"https:\/\/bookland.com.au\/products\/mass-media-research-9781133307334","provider":"Book Land AU","version":"1.0","type":"link"}