{"product_id":"marketing-your-librarys-electronic-resources-paperback-softback","title":"Marketing Your Library's Electronic Resources - Paperback \/ softback","description":"\u003cp\u003eWhen front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors’ evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eseven complete programs from both public and academic libraries;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ean examination of the e-resource life cycle;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ecutting edge guidance on COUNTER usage reports and other web analytics;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ea step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003enumerous examples of well-executed plans and outcomes.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45576264417518,"sku":"9781783302673","price":100.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781783302673.jpg?v=1720968863","url":"https:\/\/bookland.com.au\/products\/marketing-your-librarys-electronic-resources-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}