{"product_id":"marketing-to-the-poor-paperback-softback","title":"Marketing to the Poor - Paperback \/ softback","description":"\u003cp\u003e1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor.2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576331923694,"sku":"9781032318295","price":63.99,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-to-the-poor-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}