{"product_id":"marketing-the-sports-organisation","title":"Marketing the Sports Organisation","description":"\u003cp\u003eMarketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. \u003cem\u003eMarketing the Sports Organisation\u003c\/em\u003e introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. \u003c\/p\u003e\u003cp\u003eComprehensive and innovative in its approach, the book includes:\u003c\/p\u003e\u003cul\u003e \u003cli\u003ea practical framework for implementing relationship marketing throughout the product and service range\u003c\/li\u003e \u003cli\u003ean in-depth examination of tools and methods that increase the value of the product for the consumer\u003c\/li\u003e \u003cli\u003ea genuinely international approach, applicable in all countries\u003c\/li\u003e \u003cli\u003edetailed international case studies from the world of sport.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eOffering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45589687369966,"sku":"9780415453295","price":311.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415453295.jpg?v=1721225934","url":"https:\/\/bookland.com.au\/products\/marketing-the-sports-organisation","provider":"Book Land AU","version":"1.0","type":"link"}