{"product_id":"marketing-the-e-business","title":"Marketing the e-Business","description":"\u003cp\u003eSince the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful textunpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:*Multi-channel marketing strategie*Change Managemen*Lessons learned from the dot.com cras*Branding, e-Retail and relationship buildin*Digital divides, privacy and data security.Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44519773307118,"sku":"9780415256001","price":321.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780415256001.jpg?v=1702030149","url":"https:\/\/bookland.com.au\/products\/marketing-the-e-business","provider":"Book Land AU","version":"1.0","type":"link"}