{"product_id":"marketing-the-e-business-hardback","title":"Marketing the e-Business - Hardback","description":"\u003cp\u003eE-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.\u003c\/p\u003e\u003cp\u003eFully updated to reflect the latest developments in e-marketing, \u003cem\u003eMarketing the eBusiness, Second Edition\u003c\/em\u003e unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:\u003c\/p\u003e\u003cp\u003e Mobile marketing\u003cbr\u003e Social networking and blogging \u003cbr\u003e E-segmentation\u003cbr\u003e Customer relationship marketing online\u003c\/p\u003e\u003cp\u003eProviding a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45548999803118,"sku":"9780415965002","price":374.85,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-the-e-business-hardback","provider":"Book Land AU","version":"1.0","type":"link"}