{"product_id":"marketing-that-works","title":"Marketing That Works","description":"\u003cp\u003eDiscover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come! \u003cb\u003e\u003ci\u003eMarketing That Works \u003c\/i\u003e\u003c\/b\u003edelivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's newest trends, channels, and market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this edition adds nearly 50% new coverage – highlighting new companies that are redefining marketing today, and illuminating emerging approaches to securing resources and promoting your offers.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYou'll discover powerful new best practices for social, PR, promotion, advertising, and much more: techniques for getting closer to your customer, reducing acquisition and retention costs, reinforcing positioning and differentiation, and much more. Four cutting-edge marketers present new or extensively revised coverage of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \n Social media and network externalities (Facebook, Twitter, Waze, Vendop, Dropbox)  \u003c\/li\u003e\n \u003cli\u003e \n Advanced social marketing techniques (Fab, Uber, DogVacay)  \u003c\/li\u003e\n \u003cli\u003e \n Localisation and micromarketing (Milo.com)  \u003c\/li\u003e\n \u003cli\u003e \n How to leverage your customer's mass migration to mobile  \u003c\/li\u003e\n \u003cli\u003e \n Marketing-enabled sales, and the cultivation of customer relationships and communities (MetricStream, Regalix)  \u003c\/li\u003e\n \u003cli\u003e \n Virality: how you can develop messages that desperately \"want\" to spread  \u003c\/li\u003e\n \u003cli\u003e \n Marketing to the consumerised enterprise  \u003c\/li\u003e\n \u003cli\u003e \n New approaches to increasing customer retention and strengthening lock in (Amazon Prime, Quidsi, Diapers.com)  \u003c\/li\u003e\n \u003cli\u003e \n Financing your marketing: cost effective ways to establish value, including crowdfunding (Pebble), Lean Startup, for quickly building and testing concepts and companies, and accelerators (Y Combinator, DreamIt)  \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eTo help you systematically optimise your marketing investments, \u003cb\u003e\u003ci\u003eMarketing That Works \u003c\/i\u003e\u003c\/b\u003eintegrates Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) benchmark metrics throughout.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWherever you compete – no matter how large or small your company is – this guide will help you grow sales and profits, strengthen your brand, and drive more value from every dime you spend on marketing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286526316782,"sku":"9780133994322","price":46.76,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-that-works","provider":"Book Land AU","version":"1.0","type":"link"}