{"product_id":"marketing-strategy-for-the-creative-and-cultural-industries","title":"Marketing Strategy for the Creative and Cultural Industries","description":"\u003cp\u003eDeveloping and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans;• bringing together strategic planning, market research, goal setting, and marketing theory and practice;• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44520379777262,"sku":"9780367419769","price":277.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367419769.jpg?v=1702034748","url":"https:\/\/bookland.com.au\/products\/marketing-strategy-for-the-creative-and-cultural-industries","provider":"Book Land AU","version":"1.0","type":"link"}