{"product_id":"marketing-strategy-and-competitive-positioning","title":"Marketing Strategy and Competitive Positioning","description":"\u003cp\u003e \u003cstrong\u003e\u003cem\u003eMarketing Strategy and Competitive Positioning\u003c\/em\u003e\u003c\/strong\u003e focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.  \u003c\/p\u003e \u003cp\u003eThe book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286362869998,"sku":"9781292276557","price":69.8,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-strategy-and-competitive-positioning","provider":"Book Land AU","version":"1.0","type":"link"}