{"product_id":"marketing-rle-marketing-paperback-softback","title":"Marketing (RLE Marketing) - Paperback \/ softback","description":"\u003cp\u003eDrawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45575538409710,"sku":"9781138980518","price":74.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138980518.jpg?v=1720952899","url":"https:\/\/bookland.com.au\/products\/marketing-rle-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}