{"product_id":"marketing-research-for-managers-paperback-softback","title":"Marketing Research for Managers - Paperback \/ softback","description":"The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.\u003cbr\u003eThis new edition of the text includes\u003cbr\u003e* The development of the \"knowledge economy* Analysis of customer relationship managemen* Comprehensive discussion of electronic technique* New and updated case studies and examples","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569940918510,"sku":"9780750654531","price":80.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750654531.jpg?v=1704124402","url":"https:\/\/bookland.com.au\/products\/marketing-research-for-managers-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}