{"product_id":"marketing-research-approaches-methods-and-applications-in-europe-9781844803279","title":"Marketing Research : Approaches, Methods and Applications in Europe","description":"\u003cb\u003eAuthor(s): Ray Kent\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context.  Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives.  This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781844803279","brand":"Cengage Learning, EMEA","offers":[{"title":"Paperback \/ softback","offer_id":43196063908078,"sku":"9781844803279","price":156.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/productresizehandler_eea40888-bc70-421f-b448-a695e3f59c2a.jpg?v=1656984637","url":"https:\/\/bookland.com.au\/products\/marketing-research-approaches-methods-and-applications-in-europe-9781844803279","provider":"Book Land AU","version":"1.0","type":"link"}