{"product_id":"marketing-real-people-real-choices-global-edition-mylab-marketing-with-pearson-etext","title":"Marketing: Real People, Real Choices, Global Edition MyLab Marketing with Pearson eText","description":"\u003cp\u003ePearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. \u003cbr\u003e \u003cbr\u003e Please note: The duration of access to a MyLab is set by your instructor for your specific unit of study. To access the MyLab you need a Course ID from your instructor. \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eFor undergraduate Principles of Marketing courses.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003cb\u003eReal people making real choices\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing: Real People, Real Choices \u003c\/i\u003e\u003c\/b\u003eis the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The\u003cb\u003e 9th Edition\u003c\/b\u003e presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287124201710,"sku":"9781292221199","price":65.48,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-real-people-real-choices-global-edition-mylab-marketing-with-pearson-etext","provider":"Book Land AU","version":"1.0","type":"link"}