{"product_id":"marketing-plan-handbook-the","title":"Marketing Plan Handbook, The","description":"\u003cb\u003eFor marketing courses that focus on creating a marketing plan.\u003cbr\u003e\n \u003c\/b\u003e \u003cbr\u003e\n A step-by-step guide to creating a customized marketing plan. \u003cbr\u003e\n \u003ci\u003e\u003cbr\u003e\n The Marketing Plan Handbook \u003c\/i\u003eis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286581367022,"sku":"9780133078350","price":157.1,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-plan-handbook-the","provider":"Book Land AU","version":"1.0","type":"link"}