{"product_id":"marketing-of-high-technology-products-and-innovations","title":"Marketing of High-Technology Products and Innovations","description":"\u003cp style=\"MARGIN: 0px\"\u003e\u003cb\u003eFor undergraduate and graduate courses on marketing high-tech products \u003c\/b\u003e\u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003eProvide your students with the vital information they need to successfully market high-tech products.  \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e\u003ci\u003eMarketing of High-Technology Products and Innovations\u003c\/i\u003e is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN: 0px\"\u003eThe third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.  \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286580646126,"sku":"9780136049968","price":174.56,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-of-high-technology-products-and-innovations","provider":"Book Land AU","version":"1.0","type":"link"}