{"product_id":"marketing-management-paperback-softback","title":"Marketing Management - Paperback \/ softback","description":"\u003cp\u003eStep-by-step guidelines for successful marketing management! \u003cbr\u003e\u003cbr\u003e Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. \u003cbr\u003e\u003cbr\u003e Marketing Management: Text and Cases covers essential managerial elements of marketing, including:\u003c\/p\u003e\u003cul\u003e \u003cli\u003e an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing \u003c\/li\u003e \u003cli\u003e customer analysissegmentation, market grids, and market estimations \u003c\/li\u003e \u003cli\u003e competitive analysistypes of competition, gathering intelligence, and marketing audits \u003c\/li\u003e \u003cli\u003e financial analysisassessing revenue, cost, profitability, and risk for marketing decisions \u003c\/li\u003e \u003cli\u003e marketing planningboth strategic planning and operational perspectives \u003c\/li\u003e \u003cli\u003e evaluation and control of marketing activities including sales, cost, and profit\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45584756310254,"sku":"9780789002907","price":109.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780789002907.jpg?v=1721113506","url":"https:\/\/bookland.com.au\/products\/marketing-management-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}