{"product_id":"marketing-management-mymarketinglab-without-etext-global-edition","title":"Marketing Management, MyMarketingLab without eText, Global Edition","description":"\u003cp\u003e\u003cb\u003eThis is a digital product only.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMyLab Marketing \u003c\/strong\u003eis an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalised study plan that helps them better absorb course material and understand difficult concepts. \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e The duration of access to MyLab Marketing is set by your instructor for your specific unit of study. To access MyLab Marketing you will need a Course ID from your instructor. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eFor undergraduate and graduate courses in marketing management. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. \u003c\/p\u003e \u003cp\u003eThe world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best  of today's marketing theory and practices.\u003cb\u003e \u003cem\u003eMarketing Management\u003c\/em\u003e\u003c\/b\u003e is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286939193582,"sku":"9781292128122","price":43.65,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/marketing-management-mymarketinglab-without-etext-global-edition","provider":"Book Land AU","version":"1.0","type":"link"}