{"product_id":"marketing-in-perspective-rle-marketing-paperback-softback","title":"Marketing in Perspective (RLE Marketing) - Paperback \/ softback","description":"\u003cp\u003eThis book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44576887603438,"sku":"9781138980471","price":74.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138980471.jpg?v=1704449203","url":"https:\/\/bookland.com.au\/products\/marketing-in-perspective-rle-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}